Cost of SEO Services
May 16th, 2011 | 
Author: Search engine optimization (SEO) is a process for increasing the ranking of a website in search engine listings. SEO service is essential for a firm to increase targeted traffic to their websites. The cost of SEO services vary depending on the services provider as well as the services offered. The cost of professional SEO service ranges from $1000 to $2000 and the SEO site assessment service starts at $15000.
The cost of SEO services is a great concern for almost all firms (mainly for small business firms) dealing with SEO techniques. If an SEO is not targeting the right keywords then it can lead to generation of a large volume of low quality inquiries. This will result in low returns though large amounts are invested, which is not affordable for a small business. Therefore, SEO companies have now adopted a new strategy called the result driven approach (contingency fee pricing). With this approach, you pay only when you see results. A good SEO firm should guarantee your money back if they are unable to meet the target of delivering top page results within the given time period.
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The cost of SEO services also depends on the keyword popularity and keyword competitiveness. For a small business concern, looking for the keyword pricing is a better way of approach. Start with a single keyword by paying only a small amount. Gradually, upon success, add more keywords to the list to increase your traffic and income.
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There are certain SEO services that charge a one-time fee. In such cases, no additional fee is charged for further services. Most companies charge for their services on a quarterly basis. Sometimes, these SEO companies offer special volume discount rates.
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What is SEO Article Writing? – SEO Copywriting Explained
Many freelancers have questions about what is SEO; what is SEO copywriting; what is SEO writing. This article explains – in detail – what this is. And, how to make money from it as a freelance writer.
What is SEO?
SEO is an acronym for the phrase “search engine optimization.” Search engine optimization is all about doing specific things to your website to drive more traffic to it so that you can increase online sales – and traffic.
What are some of these “things?”
There are many, but here we will discuss what it is as it applies to freelance writers. And, this means writing text in a certain way so that web surfers (ie, internet users) can land on a particular site.
What is SEO As It Relates to Freelance Writers?
What freelance writers need to be concerned with is keywords. What are keywords? Keywords are the words and phrases that web surfers type in when they search for things online.
For example, let’s say you were interested in starting a foreclosure cleanup business. You may not know anything about it other than foreclosures are hot in the news right now and you are interested in starting this kind of company.
So, you log onto your favorite search engine, (eg, Google, Yahoo! MSN, etc.) and type in the keywords “foreclosure cleaning business” or “foreclosure cleaning” or “foreclosure cleanup” or some other relevant keyword phrase.
Note: When you type words into a search engine to find something on the internet, the words you type in are called a keyword (one word) or a keyword phrase (two or more words with commas in between).
How Businesses Get to the Top of Search Engine Results
When you type in these words and hit “ENTER”, a bunch of sites pop up and you start to surf (ie, click on the results) and start investigating the sites to see if they have the information you need.
The sites that pop up are the results that search engines like Google, Yahoo, MSN, et al think are the most relevant to the keyword phrase (aka search phrase) you typed in. Companies pay a lot of money to be among the first two or three pages in the results that search engines return.
Why SEO Copywriters are So In Demand and How They Make Their Money
One of the ways they get to pop up in the first two or three pages of results is to have relevant text that contains the proper keyword phrases. And, this is where you as an SEO copywriter can make a lot of money. You write the text that their site needs to pop up high in search engine results.
Many times, companies will simply give you a bunch of keyword phrases and let you write what you want — as long as it’s a certain length (usually 300-500 words).
There are many freelance writers – hundreds of thousands, if not a few million. BUT, only a tiny minority know what SEO is and how to write this type of copy. And, this is why they’re so in demand.
SEO copywriters have an in-demand skill. And, as more and more companies move larger portions of their advertising budgets to internet marketing, there is an even greater demand for their skills.
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1. Extensive Keyword Research
SEO starts with a solid keyword research and sorting. Most of the SEO professionals are impatient and always in a hurry to implement their ideas.
Well, that keeps them revising their SEO Services efforts and eventual loss of time and traffic. Keyword research for effective SEO results needs a lot of patience and intelligent calculations. Above all you should be using the best possible tools to perform keyword research for a strong search engine optimization.
For example Google Keyword Tool, Google Insight and Google Suggestions. You will get the exact number of monthly searches on Google Keyword Tool. Here is what you should do then;
a) Download them in an excel sheet.
b) Find out your kind of keywords (that match your website content and products).
c) Sort them by daily searches.
2. Original and Optimized Content
SEO based content writing is the best element on a live web page. Both, search engine crawlers and human beings love to read original and effective content filled with useful information. However; there has to be an efficient use of SEO content writing techniques as well. A smart and optimized content contains the right balance of the keywords used throughout the content. Usually it should be 5% to 6%.
a) Use two to three keywords in the whole content.
b) Start the content with the most important keyword and end it with the same keyword.
3. Web Page Optimization
Search Engine Crawler reads only the HTML of the web-page and so it must be properly optimizes to guide the crawlers to the right areas and content of the website. Put the keywords in Title, Description and Add more keywords in the keywords area. Do not forget to put H1 to H6 using the keywords. Alt Tags must be placed on the images wherever possible.
4. Article Syndication
Write articles and Press releases about your website, it’s products and services. Submit the articles into as many article submission and press releases into major press releases websites. Do not forget to leave anchor texts so that readers can come to your website as well.
This practice is easy and very effective. It helps the website gets crawled by the search engines within two days which reinforces the natural ranking of the website.If you leave anchor texts for the internal pages as well then you can expect to get your website’s internal pages caches (known to search engines). This boosts the website’s presence even more.
5. Social Bookmarking
It is very important to be a highly actively involved into social bookmarking activities. Join all the major Social Bookmarking websites like dig, delicious etc. Bookmark your own articles and press releases over there, make friends and share your bookmarks.
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